If you received the Existing User Loyalty Discount or the Early Subscriber Discount your discounted subscription will not increase for as long as you keep your subscription active. If the subscription price increases at a later date, Apple requires subscribers to agree to any subscription price increases before the renewal date, and you can always opt out. Note: If your subscription lapses for any reason (e.g. cancellation, expired credit card, etc.) you may fall into a higher price tier when you resubscribe.